AI Creative Lead

One brand.
Every format.

I build and run the system behind everything your company shows the world. Handmade where craft matters, AI where it makes sense. People still make every call, now faster and with fewer mistakes.

Get in touch → See the work

Case study · 3 minHow I built DebriefAI agents that check each other’s work

Open to senior roles and projects · EU-based

Your brand

Human call

Website

Social

Film

Pitch deck

Storyboard

What I build

It starts with your story.
Then it becomes everything else.

Your strategy, your brand book, the standards you already work with. I build one system on top of them, so the site, the films and the tools all look and sound like you.

Interview

Brief

Research

The story

Human call

Every format

Website Film Pitch deck Social cuts

Story first

Have a strategy and a brand book? Everything builds on them. Starting fresh? We work it out together: research first, then strategy, then what you say and how it looks.

Film and motion

Brand films, documentaries and broadcast-quality motion graphics, built in After Effects as editable files and cut for every screen.

Sites and tools

Websites, pitch decks, storyboards and AI tools for your business, held to the same standard as the films.

The story

AI agents, inside your tools

Premiere Pro

After Effects

Web

Human call

Every version

All checked

The system

A bespoke system of AI agents, built around how your team works and the tools it already uses.

Yours to keep

And if your business needs a tool nobody sells, I can build that too.

Human craft, AI speed

How I work

Craft first.
AI where it makes sense.

I care about craft, and I still make things by hand. When AI is the better tool, I build it in properly and hold it to the same standard as everything else. The story, the take, the final cut: those calls stay human.

What you get

One voice

Launches go out complete

The page, the film and your campaigns arrive together and say the same thing, because they're built on the same foundation.

Speed

Faster, at the same standard

What used to take weeks now takes days. The time that comes back goes into the work: more versions, more formats, one more pass.

Ownership

The system stays yours

It lives inside the tools your team uses and gets written down as it's built. You own it. I run it and keep it current.

Selected work

The work, in every format.

Films, motion, websites and AI tools, often for complex, trust-heavy subjects. Open any tile to watch and read more.

The Film Lab

Brand films · Motion · Pitch decks · AI workflows

A decade of campaigns and brand films for North American Fortune 500 brands. It's also where I built and tested my AI workflows, on real client jobs.

Debrief

Whole system · Live

A live AI tool for reading the news, built end to end: the product, its website, its film and its launch.

The Eye

AI film · Script to sound

A 30-second AI film, script to sound, made to test whether a full pipeline can hold a professional bar.

Asset Management

Documentary film · Institutional investment

Flagship documentary films for institutional fundraising, built from executive interviews and market data.

Folkuslab

Creative direction · Films · Motion system

Creative direction for a people-and-technology consultancy: the films, and the motion system behind them.

Also builtMentri, an AI-first SaaS I co-founded, now part of Folkuslab. And the site you're reading.

Most of my work sits under NDA. What's here is a representative selection, and the full reel is available on request.

The story

How I got here.

Maciej Dolzycki

AI Creative Lead · based in the EU

About me · 1:42

For a decade, I was in Toronto making campaigns and brand films for Fortune 500 clients: national launches where there's no second take on the day.

Retail, food, music, tech. Then I started building for The Film Lab, after years of editing there. First AI inside Premiere Pro and After Effects, then the pitch pages, the storyboards and the tools around the films. Then Debrief, a live AI product: I built the website, the analysis behind it and the design.

I make the same calls I made in Toronto, just faster. Today, most teams can generate far more than they have the taste to direct. That's where I'm most useful.

Before Toronto, I studied international relations and wrote a thesis on disinformation. Different craft, same question: how do you earn belief when something real is at stake?

I'm looking for a senior creative seat, or a first project to start, with a company that wants everything it shows the world to look and sound like one brand. Someone to build the system, run it, and still know a good cut when they see one.

Based in the EU. Over a decade working with North American and European teams.

Contact