How I got here.
Most companies have a real story to tell — a strategy worth explaining, people worth showing, a moment worth marking. Media and content are how those ideas land, with film still the sharpest tool in the kit.
But getting from a strategy deck to a piece of film people actually sit through — not just approve — is a specific craft. Doing it consistently is the job I've built over the last fifteen years.
For a decade, I was in Toronto making campaigns and brand films for Fortune 500 clients. Retail, food, music, tech. The kind of high-stakes, national launches where there's no second take on the day. I led a seven-person team and owned the call on what we made, not just how we shot it.
Before that, I studied international relations, wrote a thesis on disinformation, and led a team through European elections in Warsaw. It sounds like a pivot, but it's the exact same muscle. Different craft, same question: how do you earn belief when something real is at stake?
Lately, I've been answering that question on the product side, co-founding an AI-first SaaS. I use AI aggressively, but I treat it the way a good editor treats a fast camera. It gives you more coverage, more takes, and more angles — but none of it means anything until someone with judgment decides what stays.
The craft hasn't changed. Only the speed has. Today, most teams have more capacity to generate video than they have the taste to direct it. That's where I'm most useful.
I'm looking for a seat — full-time or fractional — inside a marketing team that wants its story told properly. Someone to own the video and content pipeline end-to-end: from figuring out why we're making it, to shipping the final frame.
Based in the EU. Over a decade working with North American and European teams.